Ikano
>> See 3D Ikano
Brief
Platform have been commissioned to name, position, brand and design
in-store environments for
a Russian financial
services group.
Challenge
Most Russians do not use credit or debit cards. Our challenge was to create a brand that helps the Russian public make a cultural change in their financial habits. To do this we needed to research and truly understand how Russian people interact with modern brands, both European and home-grown.
Result
We built a specialist team of Russian speaking designers, writers and creatives to deliver an identity that will re-assure, resonate and connect.
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Platform is an internationally recognised consultancy with clients and projects in over 15 countries...
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Platform are a specialist design consultancy whose
roots lie in retail and experiential spaces.
We help clients improve their profitability through
the design and creation of unique, high impact
communication and environments.
We design brands, interiors and exhibitions for
high street names ranging from food and cosmetic
retailers to financial service providers.
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