Ikano
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Brief
Platform have been commissioned to name, position, brand and design
in-store environments for
a Russian financial
services group.
Challenge
Most Russians do not use credit or debit cards. Our challenge was to create a brand that helps the Russian public make a cultural change in their financial habits. To do this we needed to research and truly understand how Russian people interact with modern brands, both European and home-grown.
Result
We built a specialist team of Russian speaking designers, writers and creatives to deliver an identity that will re-assure, resonate and connect.
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