Lexus
>> See 3D Lexus
Brief
Lexus came to Platform with the challenging task of raising their profile in
the heartland of the prestige car, Germany.
Challenge
To raise the awareness of the Lexus brand amongst a sceptical German car
buying public.
Result
Platform created a 2000 square metre brand experience that reflected the quality, innovation and technical advancement of their cars. With around 6,000 visitors at Lüneburg and Hockenheim race tracks, Lexus Live exceeded
all expectations.
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