British Airways
Brief
To coincide with the launch of their new brand identity, British Airways needed a method of communicating the impact of re-branding to their personnel.
Challenge
Create a combination of travelling road shows semi-permanent installation to give staff an enjoyable insight into the new brand.
Result
Two twelve metre trailers and a semi permanent gallery at the Compass Centre, Heathrow. Access to the renderings of the new tail planes was via discreet electronic headsets mounted on the walls through which viewers could see animations of the tail planes flying past, and ‘periscopes’ in the centre of the environment which showed the tail planes in airports around the country.
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