General Motors Epcot
Brief
Our experience in the fusion of technology and design has led to us being involved in exciting projects all over the world. The brief was to design an environment to house General Motors’ Dream Chasers, an interactive virtual reality ride in the GM Pavilion at the EPCOT Centre, Walt Disney World, Florida.
Challenge
To create a futuristic environment that also dealt with the complex problems of queuing, loading, and unloading high volumes of visitors smoothly and efficiently. By combining streamlined architecture and specialist lighting effects to ensure the futuristic look of the environment was ‘future proofed’.
Result
The ride so exceeded predicted visitor numbers, we had to go back and create an entirely new queuing system to manage the crowds.
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