Lexus
>> See 2D Lexus
Brief
To raise awareness and increase knowledge of the Lexus brand in Germany and to showcase it’s products against those of it’s main rivals there – Mercedes, BMW and Audi.
Challenge
To create a touring 2000 square metre brand experience that truly reflects the quality, innovation and technical advancement of the cars. To create a graphic style for the event consistent with Lexus branding and the core messages. To engage consumers traditionally resistant to foreign auto brands.
Result
With around 6,000 visitors at a total of five events at Lüneburg and Hockenheim race tracks in Germany, Lexus Live exceeded all expectations.
t 44(0)1273 723322 e info@platformgroup.co.uk
Where in the world?
Platform is an internationally recognised consultancy with clients and projects in over 15 countries...
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Platform are a specialist design consultancy whose
roots lie in retail and experiential spaces.
We help clients improve their profitability through
the design and creation of unique, high impact
communication and environments.
We design brands, interiors and exhibitions for
high street names ranging from food and cosmetic
retailers to financial service providers.
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