Mega
Brief
To create a range of shop in shop and pop up points for retail banking as part of a network of shopping malls throughout Russia.
Challenge
The importance of a physical presence within an existing outlet that has credibility in the marketplace cannot be underestimated. It was vital to support the new proposition with the existing brand as an endorsement. We worked closely with the client to clearly define their offer and find the best way to connect with their customers. Russians traditionally like to use cash and key to the offers success was to show that using a loyalty card with credit and debit facilities was not only safer but has multiple extra benefits.
Result
This a fresh, new approach to money. It’s a lifestyle retail experience closely in tune with the customers needs with loyalty rewards and offers tailored to the customer. It is a perfect match for their busy lifestyle and a must have addition to all smart consumers.
t 44(0)1273 723322 e info@platformgroup.co.uk
Where in the world?
Platform is an internationally recognised consultancy with clients and projects in over 15 countries...
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Hot off the press...
Why do cobblers’ children run barefoot and builders live in half built houses? If they are anything like us, they are more concerned with sorting out their customers needs than their own! You guessed it, we’ve been too busy to finish our website revamp. Maybe Santa will put one under our christmas tree.
the noticeboard
Platform website revamp on hold because we are too busy with a flurry of new jobs! But we’ll be ready before long… so watch this space.
Platform are a specialist design consultancy whose
roots lie in retail and experiential spaces.
We help clients improve their profitability through
the design and creation of unique, high impact
communication and environments.
We design brands, interiors and exhibitions for
high street names ranging from food and cosmetic
retailers to financial service providers.
What's up
News in brief Platform have been appointed to design workplace interiors for Vodafone California
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Opinion Thought Piece – Where’s it going and what’s next - Thinking Telecoms
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