Mega
Brief
To create a range of shop in shop and pop up points for retail banking as part of a network of shopping malls throughout Russia.
Challenge
The importance of a physical presence within an existing outlet that has credibility in the marketplace cannot be underestimated. It was vital to support the new proposition with the existing brand as an endorsement. We worked closely with the client to clearly define their offer and find the best way to connect with their customers. Russians traditionally like to use cash and key to the offers success was to show that using a loyalty card with credit and debit facilities was not only safer but has multiple extra benefits.
Result
This a fresh, new approach to money. It’s a lifestyle retail experience closely in tune with the customers needs with loyalty rewards and offers tailored to the customer. It is a perfect match for their busy lifestyle and a must have addition to all smart consumers.
t 44(0)1273 723322 e info@platformgroup.co.uk © Platform 2009
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