Nissan
Brief
To design Nissan’s large trade show stand at the Geneva and Frankfurt Motor Shows.
Challenge
To demonstrate the hidden benefits of a Nissan car – namely safety, comfort and reliability.
Result
A walkthrough brand experience was created by constructing a series of glass and steel ‘containers’ which could be installed horizontally or vertically. Graphic and interactive displays tell Nissan’s key benefits and stories communicated via a brand experience, not a car park.
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