RaW
>> See 2D RaW
Brief
Platforms brief was to bring RaWs energetic, nutritionally packed offer into the high street.
Challenge
The idea behind RaW is that by not heating food all the nutrients and beneficial enzymes are intact. We worked closely with RaW to determine how best to communicate their unusual offer, their positioning, tone of voice in conjunction with 2d and 3d branding.
Result
Platform succeeded in creating a holistic, happy environment for metro-hippies to enjoy sunshine foods.
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Platform is an internationally recognised consultancy with clients and projects in over 15 countries...
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Platform are a specialist design consultancy whose
roots lie in retail and experiential spaces.
We help clients improve their profitability through
the design and creation of unique, high impact
communication and environments.
We design brands, interiors and exhibitions for
high street names ranging from food and cosmetic
retailers to financial service providers.
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