RaW
>> See 2D RaW
Brief
Platforms brief was to bring RaWs energetic, nutritionally packed offer into the high street.
Challenge
The idea behind RaW is that by not heating food all the nutrients and beneficial enzymes are intact. We worked closely with RaW to determine how best to communicate their unusual offer, their positioning, tone of voice in conjunction with 2d and 3d branding.
Result
Platform succeeded in creating a holistic, happy environment for metro-hippies to enjoy sunshine foods.
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