The Glenlivet
Brief
To re-design The Glenlivet’s visitor display at their highland distillery.
Challenge
To create an experience that embodies the compelling twin stories of the brand’s heritage and location in a dark and low space under the distillery café.
Result
Two glossy ribbons lead you through the visitor experience, one via a series of displays relaying the history and heritage of the brand and the other explaining how the unique climate and geography of the Glen contributes to the whisky’s characteristics. Both ribbons meet at the end of the experience in a two storey spiral sculpture of bottles.
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