Xbox
Brief
To create a touring campaign to promote Xbox travelling throughout Europe.
Challenge
Create an iconic event that was recognisable both whilst travelling between venues and at locations including concerts and ski resort events.
Result
Platform designed two double gullwing trucks with hydraulic fold down sides designed as a giant games console to create an amazing experiential world in which to discover Xbox. The event toured Europe for 8 months. Towing behind the trucks were super-sized game handsets.
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