Xbox
Brief
To create a touring campaign to promote Xbox travelling throughout Europe.
Challenge
Create an iconic event that was recognisable both whilst travelling between venues and at locations including concerts and ski resort events.
Result
Platform designed two double gullwing trucks with hydraulic fold down sides designed as a giant games console to create an amazing experiential world in which to discover Xbox. The event toured Europe for 8 months. Towing behind the trucks were super-sized game handsets.
t 44(0)1273 723322 e info@platformgroup.co.uk
Where in the world?
Platform is an internationally recognised consultancy with clients and projects in over 15 countries...
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Platform are a specialist design consultancy whose
roots lie in retail and experiential spaces.
We help clients improve their profitability through
the design and creation of unique, high impact
communication and environments.
We design brands, interiors and exhibitions for
high street names ranging from food and cosmetic
retailers to financial service providers.
What's up
News in brief Platform have been appointed to design workplace interiors for Vodafone California
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