> Ravensdesk

The Concept
‘Ravensdesk’ is a fantasy hat world where the unexpected meets the inexplicable in an Alice in Wonderland riddle of colour, texture and pattern. It’s a place where designers are unafraid to experiment with all things millinery.

Design
Display cogs, derived from the mechanical workings of a Victorian sewing machine, move to a certain point, and then in turn urge the next cog to move circularly around, showcasing the other brands of hats.
The branding positioned on the edge of the stand represents the eclectic and stylised feel of brands colliding and interweaving to create an over arching recognisable fashion label.
A juxtaposition of patterns and textures, traditional and new, represent the diversity of inspiration. Candy striped patterned flooring grounds the features.
Large light bulbs mimic the circular shape of the main cog thus creating an interesting light attractor to the space.
Giant Hat Pins fixed into the floor create a forest showcasing current season’s hat trends.
Interchangeable graphics on the back wall makes it simple to change with every season. The graphic style is a collage of real photography against three – dimensional objects, such as a large hanging mirror.
Anthropomorphic mannequins with rabbit heads positioned around the space add to the playfulness of being in a fantasy world.
Baroque inspired furniture pieces add functionally as counter and seating.
As shop in shop concessions battle for presence in an increasingly competitive landscape, it is vital to create a space that is unique, exciting, playful and imaginative, even in the smallest of areas.
Stepping into an imaginary world gives the customer a more memorable experience.