AEG O2 VIP Bar & Restaurant Design

THE CHALLENGE
The VIP membership has been created in response to growing demand from corporate clients and private high-net-worth individuals.
AEG needed a space in which to WOW them.

THE THINKING
The design needed to take account of the customer experience and be more imaginative than simply a luxury bar as well as reflecting the excitement of the live events held at The O2.

THE ANSWER
Creating the backstage glamour and excitement while accommodating the practical needs of the lounge and bar area were the key elements of the brief.

Moving through an oversized Stage Door entrance along an arrival corridor into the heart of the main space, & being faced with a choice of theatrical Cocktail Bar to Crew Catering & ‘green Room’ Snug areas, or up to a new Gantry level where pre-bookable private booth are available.

An eclectic range of furniture & finishes are all set against a full-height rope wall feature display, lit theatrically to respond to the mood of the lounge.

THE EFFECT
Rebecca Kane, General Manager at The O2 comments:
“With our new look lounge and membership I believe The O2 is taking the VIP experience to a new level. No other venue can provide the best in music, comedy and sport and give VIPs the feeling that they and their guests are the stars in their own backstage area. Platform understood immediately the need to treat VIPs as the stars and have created a space which reflects the excitement, entertainment and pure exhilaration that guests experience when coming to The O2.”

Photography credit : Jim Stephenson

AEG Featured, Spaces