British Gas Environmental Branding

THE CHALLENGE
British Gas wanted environmental branding that would ensure their buildings – whether a call centre, depot, office or academy – communicated the same brand messages to staff and customers alike.

THE THINKING
Out of date messaging and branding needed to be cleared in a monumental spring clean programme, creating a blank canvas for a new, fresh, bold way of communicating across the company.

THE ANSWER
Engaged to develop a theme that could work across over 30 sites nationwide, we’ve developed a ‘Big and Bold’ concept using confident and eye-catching oversized letterforms and blocks of colour. As well as being visually impactful, it creates dynamic and inspiring environments for the energy provider’s 33,000 employees.

THE EFFECT
Platform created an instantly recognisable brand that refreshes the working environment of British Gas staff as well as clearly stating the company’s brand vision of leading the nation towards a smarter energy future.

British Gas Brand