London Fashion Week Mobile M2M Application

THE CHALLENGE
Vodafone asked us to design and create an app for London Fashion week that would not only look fabulous but be easy to use and provide real value to attending VIPS.

THE THINKING
Combining fashion with functionality, the app had to provide essential ‘real-time’ information, look amazing and be easy and exciting to use.

THE ANSWER
The app was loaded onto hand held tablets positioned within the VIP lounge at Somerset House. Providing event based live, animated updates, and up-to-date start times of the shows, it also monitored Twitter feeds and chatter and allowed access to daily designer highlights via the live LFW YouTube channel. The app also included a fashion quiz giving users a fun, interactive way to see if they really knew their Missoma from their Muubaa.

THE EFFECT
Laura Pollard, Sponsorship and Events Manager for Vodafone says, “Platform completely understood the brief and created the perfect balance between adding value and reflecting Vodafone’s brand while still being accessible. We were really pleased with the results and it is definitely something we will be looking at for SS14.”

Vodafone Digital