How do you create a brand centre at a live event venue that engages rather than interrupts, complements rather than contradicts? That was the challenge set by Sky to create their Sky Backstage visitor centre at the O2.
Sky Backstage was created as part of the company’s rewards package to give customers a stylish start to their evening at the 02. The concept – To make every visitor feel like a celebrity.
RPM asked Platform Group to help them deliver this amazing project and build the ultimate destination at the O2. Sky guests can be snapped by “virtual paparazzi”, get glammed up in the dressing room and rock up in 3D on screen as well as kick back with a drink and a snack whilst waiting for the main event to start.
The centre features prominently in Sky’s online and TV campaigns and has become a favourite destination venue at the O2.