We were asked by PD3 and Sony to help raise the profile of the Sony Centre at Heathrow T5. Sony had secured additional space outside their store and wanted to make a high impact statement around their ‘make believe’ brand message.
Our approach was to design something that simply could not be missed, and was unlike anything else in the terminal.
A unique, self supporting helix structure houses a 360 degree movie experience immersing visitors in the possibilities offered to them by the Sony brand.
Customer stats revealed that 99% of visitors trialling the experience described it as good or excellent.