Sony

THE CHALLENGE
We were asked by PD3 and Sony to help raise the profile of the Sony Centre at Heathrow T5. Sony had secured additional space outside their store and wanted to make a high impact statement around their ‘make believe’ brand message.

THE THINKING
Our approach was to design something that simply could not be missed, and was unlike anything else in the terminal.

THE ANSWER
A unique, self supporting helix structure houses a 360 degree movie experience immersing visitors in the possibilities offered to them by the Sony brand.

THE EFFECT
Customer stats revealed that 99% of visitors trialling the experience described it as good or excellent.

Sony Spaces