TAG Heuer – Goodwood Exhibition Design

THE CHALLENGE
Platform created apps for TAG Heuer at the Goodwood Festival of Speed in 2012 and this year they asked us to review their pavilion design with a view to creating a more retail orientated environment as well as delivering an interior that fully represented the brand and told the story of 50 Years of Carrera.

THE THINKING
Platform worked with TAG Heuer to develop a walk through experience which surrounded a dedicated retail area that reflected the style and quality of TAG Heuer’s high street stores.

THE ANSWER
Colourful large format graphics, a timeline light box and utilisation of TAG Heuer’s own assets created a cool and stylish interior.

THE EFFECT
The pavilion was a great success in both attracting visitors and achieving sales.

TAG Heuer Brand, Featured, Spaces