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TAG Heuer
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The
Challenge
Following on from Platform’s app, that was created for Tag Heuer at the Goodwood Festival of Speed, we were asked us to review their pavilion design. They needed a more retail orientated environment that told the story of 50 Years of Carrera with an interior that fully represented their brand.
The
Thinking
Platform worked with TAG Heuer to develop a walk-through experience surrounding a dedicated retail area that reflected the style and quality of TAG Heuer’s high street stores.
The
Answer
sculpture and a racing immersive. The use of impactful, large format graphics integrated with Tag Heuer’s own iconic assets made it an exciting extension of their brand story.
The
Effect
The pavilion was a great success in both attracting visitors and achieving sales at the event.
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