With the launch of 5G in the UK drawing closer, Vodafone were looking for an innovative way to showcase its potential and engage with early adopters.
Vodafone came to Platform with the brief of creating an exciting, dynamic, flexible space to cater to young start-ups focussed on exploiting the possibilities of this new technology. The space was to be brave, unconventional, reconfigurable and agile. In addition, it needed to demonstrate how 5G and IoT were going to radically transform the future and provide a way for potential partners and investors to come and see the start-ups at work.
Built in weeks rather than months, Vodafone Business’ Digital Innovation Hub has four zones:
A marketing suite.
A sandbox techspace for innovators and entrepreneurs to trial the technology
A collaboration space for group interaction
And finally, a sales and partners space to get hands on with products that are realised in the hub
The first of its kind, the Vodafone Digital Innovation Hub was launched with the help of an elite panel of visionaries including multi award winning surgeon, teacher, futurist, innovator and entrepreneur, Professor Shafi Ahmed, Professor of 5G at Kings College, Mischa Dohler and Vodafone’s CTO Scott Petty. The Hub will unlock potential in Media City like never before, allowing new innovative companies to experiment with one of the most exciting technologies of its time.
Photography: Warren Dutton
Build Partner: Level Exhibitions