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  • Writer's pictureJo Upward

How to plan a successful product launch using virtual event software.




What is a Virtual Product Launch?

A virtual product launch is a way to promote and sell a product online wen the physical product cannot be viewed in person.

Companies use this technique in order to get their products out into the world as quickly as possible, test their branding, determine if there are any problems with their products, and grow their potential customer base.

The internet is an amazing tool for getting products out there. It can be used at any stage of the business cycle to raise awareness of your brand and products/Maximum Results 7.


How to Properly Optimize Your Website and Landing Pages for Maximum Conversions and Sales.

If you are not optimizing your website for conversions, then you are losing out on a lot of potential revenue. This section will tell you how to optimize your website and content to increase conversions.

The best way to start is by understanding and improving the conversion funnel. The conversion funnel is made up of the following steps: Awareness>Consideration>Conversion .

These steps show the process of acquiring new customers from awareness about a product, service or company to the eventual conversion into a paying customer. When you use this funnel as a benchmark for success, you can also measure how many people visit your site but don’t become paying customers. This will help improve your marketing skills and see what needs improvement in order to increase conversions.


 

Preparing for Your Virtual Product Launch.

What to Include in Your Virtual Product Launch Marketing Plan

Virtual product launches are a great way to get exposure for your company. You should use the following to guide you in creating your virtual product launch marketing plan:

  • What is the purpose of the product launch? Is it for a new product, or to generate more interest in an existing one?

  • Are you launching on social media, or planning any live presentations?

  • Who is your target audience and what do they want from your launch?

  • How much time and money do you have to spend on this project?

  • What are you willing to invest in this project?

Launch Day Strategies&Tactics:


5 Must-Do’s to Maximize the Effectiveness of Your Campaign

  1. Launch on a Monday morning or Tuesday evening - launch on these days so that you can spend the whole weekend working with your team, maximizing planning time.

  2. Have a clear main goal - while it is not necessary to have a precise number of followers for your campaign, it is important to have an objective in mind.

  3. Make sure to measure accurately and define KPI’s - there are many tools out there that will help you track your success, find out what works best for you and how you can improve in the future.

  4. Send at least two emails to prospects before launching - this will help build anticipation before the launch and encourage them to share it with their network.

  5. Create excellent graphics - in order for your campaign to be successful, visuals

Choose your virtual software platform wisely.

When it comes to choosing a virtual software platform, you need to consider what your goals are. Ultimately, the best strategy is to find a tool that meets your needs while being flexible, responsive and customisable so it can be tailored to fits your brand. EventScape3D is one of the few platforms that enables you to take your product launch and turn them into a 3D world from which to access keynote speakers, demonstrations, information areas. broadcasts, video calls with staff and a host of other content providing you with a fantastic, personalised experience of your virtual product launch that your prospective clients will never forget. So, whether they’re prevented from attending by travel restrictions, cost, or conflicting diaries they get the opportunity to get the latest about your new product, discover more about its content and ask questions person to person before making their decision to purchase or to talk about your product. EventScape3D is the perfect virtual product launch software platform, book a demo and see for yourself here: eventscape3d.com




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