Kingfisher Customer Offer Week / Good Home
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The
Challenge
Kingfisher plc is an international home improvement company with over 1,300 stores in 9 countries across Europe, Russia and Turkey, supported by a team of over 77,000 colleagues. They operate under retail brands including B&Q, Castorama, Brico Dépôt and Screwfix.
Kingfisher asked Platform to design and deliver a series of experiences and exhibitions to communicate a global transformation programme to their leadership teams, colleagues, investors and the press.
The
Thinking
We had to engage a variety of audiences, from different retail brands, involved in different business areas and product categories.
Exhibits, print and digital communications needed to be exciting but functional, and we had to create a neutral design language that fitted the transformation ethos but wasn’t linked to any Kingfisher retail brand.
The
Answer
An uncomplicated design language based around flexible, mobile, plywood structures and utilising natural, sustainable materials such as cardboard and particle board for graphic substrates was used.
This modular re-usable design, with a core set of key components, was essential with events ranging from 100 sqm meters right up to 3,500 sqm.
The
Effect
We built a series of engaging, experiential, branded environments capable of displaying a vast range of products as well as store prototypes, investor communications, presentations, and digital applications
Post event feedback showed that after the show over 80% of delegates understood the Kingfisher strategy.
