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TAG Heuer Experience

The
Challenge

Platform created apps for TAG Heuer at the Goodwood Festival of Speed and following their success we were asked us to review their pavilion design to create a more retail orientated environment as well as delivering an interior that fully represented the brand and told the story of 50 Years of Carrera.

The
Thinking

Platform worked with TAG Heuer to develop a walk-through experience surrounding a dedicated retail area that reflected the style and quality of TAG Heuer’s high street stores.

The
Answer

Colourful large format graphics, a timeline light box and utilisation of TAG Heuer’s own assets created a cool and stylish interior. Experiential items included a timeline table, a Carrera sculpture and a racing car driving experience.

The
Effect

The pavilion was a great success in both attracting visitors and achieving sales at the event.