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The
Challenge

IMEX cancelled their Frankfurt live event due to COVID-19. To retain market position, IMEX wanted to create a gift for the business events community.

The
Thinking

Build a virtual environment. But not in the obvious, ‘trade show replica’ way that’s been done before. Instead, create a new 3D world, an experience that told the story of IMEX’s content.

The
Answer

PlanetIMEX. Steered by IMEX’s event theme, Nature, we created a playful exploratory world. Each island built with a distinct look, feel, colour palette and sound.

The
Effect

12,500 social engagements and 56,000 visits in May launch. Award nominated. A memorable experience that the business events industry could not stop talking about.