Vodafone Global CEC's
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The
Challenge
Vodafone were in search of new ways to connect with their enterprise customers. The challenges of modern business are complex and transactional product sells no longer cut it.
Platform were asked to find a new digitally powered process of customer co-creation and build experiences at locations in the UK, USA, Singapore and Qatar to hold these new conversations.
The
Thinking
Platform developed a new form of customer journey using an innovation methodology which took customers on a disruption, discovery and ideation journey. Placed within high-tech spaces, powered by cutting edge technology, Vodafone’s Experience Centres would transform the way Vodafone interacted with businesses.
The
Answer
Using customisable software designed and built by Platform, hosts can engage like never before, getting guests up and interacting with large format multitouch walls, helping to define challenges and shape solutions. Software is customisable with zero coding experience needed so that the hosts can design and build new innovation journeys specifically for individual customers.
The
Effect
The concept has been hugely successful with NPS scores rising from 7 to 9 out of 10 on polls taken at the end of customer visits. Platform Group continue to roll out journey software and design innovative interiors for Vodafone CECs to support these conversations.
Photography: Jim Stephenson
