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Vodafone V-City
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The
Challenge
Vodafone challenged Platform to find futuristic ways to share complex technology stories that introduce new products to market, including IoT and 5/6G.
The
Thinking
Platform used their Storyscape app to create a world to navigate through and learn about products and services as they went.
The
Answer
This 3D world, V-city placed IoT and 5/6G in the familiar surroundings of a cityscape. It brought complicated, linked threads together using storytelling. Making it an interactive self-serve experience let people explore and learn at their own pace.
The
Effect
Good stories do more than create a sense of connection. They help people understand, remember, and retell.
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