Sky @ The O2
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The
Challenge
How do you create a brand centre at a live event venue that engages rather than interrupts, complements rather than contradicts? That was the challenge set by Sky, when they created their Sky Backstage visitor centre at The O2.
The
Thinking
Sky Backstage was created as part of the company's rewards package to give customers a stylish start to their evening at The O2. We wanted to design a space that would make every visitor feel like a celebrity.
The
Answer
We helped build the ultimate destination at The O2. Sky guests could be snapped by virtual paparazzi, get glammed up in the dressing room and rock up in 3D on screens as well as relax with a drink while waiting for the main event to start.
The
Effect
The centre featured prominently in Sky's online and TV campaigns and became a favourite destination venue at The O2.
